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Marketing on integrated marketing communication” submitted for the award of master of philosophy (m phil) in business management at d y patil university, school of management, navi mumbai is my original work and the dissertation has. The integrated marketing concentration provides students with a solid understanding of all aspects of a successful marketing and communications campaign, and positions students to master important aspects of advertising, public relations, consumer behavior and insights, organizational strategy, and brand development. The master's degree program in marketing communications or integrated marketing communications teaches students to use research, strategic thinking, and creativity to develop and promote .
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